From a single LuLu Exchange customer engagement centre and a team of 15 employees in 2009 to being a global financial services conglomerate with a 3000-plus-strong family, the story of LuLu Financial Holdings over the past fifteen years has been an incredible one.
The first LuLu Exchange customer engagement centre was inaugurated at the Al Wahda Mall in Abu Dhabi, UAE.
An innovative product that simplified the functions of employee payroll as well as banking needs for enterprises in line with the Wage Protection System (WPS), was launched.
The first international expansion took place, with the acquisition, software overhaul and rebranding of Oman’s Asia Express Exchange.
Kuwait became the third country to welcome LuLu Exchange, with the first customer engagement centre in the country inaugurated at Fahaheel. A second center at Farwaniya would follow in less than a month.
The LuLu Forex brand was established in India with the inauguration of the first customer engagement centre in Kochi.
The global customer engagement centre count under LuLu Financial Holdings grew to fifty with the inauguration of the Khasab center in Oman.
Pearl Data Direct, the dedicated IT arm of LuLu Exchange, was incorporated. This emphasis on inhouse development of technology would allow LuLu Exchange to remain at the forefront of innovation in the remittances sector.
The first LuLu Exchange customer engagement centre in Qatar was inaugurated at Al Khor on July 1, with the second one at D-Ring following suit two days later.
The Kingdom of Bahrain welcomed its first LuLu Exchange customer engagement centre at Hidd, with LFH now having a presence in all GCC countries bar Saudi Arabia.
The company branched out into the APAC region for the first time, starting operations in The Philippines with the subsidiary LuLu-Phils International Exchange.
LuLu Exchange won the Financial Services Company of the Year Award at the Arabian Business Awards 2014.
The landmark 100th global customer engagement centre under LuLu Financial Holdings was inaugurated at Hamdan Street in Abu Dhabi.
LuLu Now - a transaction platform which allows credit to designated platforms instantly - is launched. This is the first such platform in the region.
LuLu Exchange was honored with the prestigious Superbrand status at the Superbrands Tribute Event in Dubai.
Lulu Exchange is awarded the ‘Qadat Al Tagheer Award’ for Excellence in Financial Sector at the UAE India Economic Forum.
LuLu Exchange was awarded the ISO 9001:2015 Management System certificate by TÜV NORD across all countries of operation. The certification was awarded for the quality management system associated with executing remittance operations and dealing in sale and purchase of foreign currencies.
LuLu Exchange acquired Al Falah Exchange, adding 30 customer engagement centres to its networks and making it the second-largest cross-border payments company in the GCC.
A new frontier in digital innovation for the cross-border payments realm was conquered as the LuLu Money App was launched. This is the first such cross-border payments app launched by an exchange house in the UAE.
LuLu Exchange partnered with the South Indian Bank to make blockchain-based cross-border payments. This would be the first of multiple such partnerships that LuLu Exchange would enter over the years.
LuLu Financial Holdings acquires a share in NS Cashpoint Malaysia, making it the eighth country to have the company’s presence. NS Cashpoint has since been rebranded as LuLu Money Malaysia and has emerged as one of the major players in the remittances scene in the country.
Hong Kong became the ninth country of operations and the second country in the APAC region with LuLu Financial Holdings’ presence.
At the 2019 World Branding Awards held at The State Apartments, Kensington Palace, London, LuLu Exchange was honored with the Brand of the Year Award in the Finance category
LuLu Financial Holdings entered Singapore with the acquisition of Mass Express, which has since been rebranded to LuLu Money Singapore
LuLu Money Singapore rolls out Digit9 - a multi-currency platform marketplace for cross-border trade & payment messages. Digit9 has since grown to have a network of more than 150 global partners.
LuLu Financial Holdings and NPCI International inked an agreement to enable real-time remittances to India on the UPI Platform.
LuLu Finserv, the NBFC division of LFH started its operations in India. The entity has since grown into a major supporter of small businesses in the country with 31 centers.
The 250th global customer engagement centre under LuLu Financial Holdings was inaugurated in Dubai’s Silicon Central Mall.
LuLu Exchange launched its open banking service platform in partnership with Wio Bank for account deposits. The partnership was the first of its kind in the UAE, and has since been followed by similar partnerships with the Al Maryah Community Bank and ruya.
LuLu Financial Holdings is awarded Best Network Accelerator at Ripple’s Annual Blockchain Innovation Awards.
LuLu Exchange emerges as a major player in the Remittance as a Service (RaaS) sector with a partnership with Careem Pay allowing Careem users to do international money transfers through the LuLu Exchange API.
LuLu Exchange rolled out the Lulu Money Salary Card - the country’s first digital native WPS payroll solution in partnership with Mercury - UAE’s domestic payment network.
LuLu Financial Holdings started using robotic processes in AML-CFT compliance operations. These in-house developed processes made the company in this area.
LuLu Exchange Oman awarded Business Excellence Award at OER Business Summit 2023
The milestone 300th global customer engagement centre under the LuLu Financial Holdings umbrella was inaugurated at Al Rigga, Dubai.
LuLu Exchange was recognized as Oman's Most Trusted Brand of the Year 2023 in the Money Exchange category.
The 350th global customer engagement centre at SATWA, Dubai was inaugurated by Alfonso Ferdinand A. Ver, the Ambassador of the Republic of the Philippines to the UAE, on the eve of the Philippines Independence Day.
